Some B-Side Work
Check out this curated selection of B‑Side projects, chosen to showcase our commitment to delivering impactful, cost-effective marketing solutions for the startup community.
Messaging / Strategy
More than anything else in marketing, the right words matter. See how B‑Side creates messages that resonate deeply and drive meaningful engagement for startup companies. And, see how we do it without using up valuable startup resources to get to a good result.
Sales Training re: Messaging
Message Platform
Brand Story
Startup Websites
In the eyes of your prospects, your web experience is who you are, especially if you're a young company just introducing yourself to the outside world. The B‑Side team has designed, written, and built websites that significantly enhance a young company's market presence and curbside appeal. Our web development process is streamlined, low-cost and effective.
Visual Identity
Your mother was right about first impressions. That’s why we offer eye-catching visual identities for startups, efficiently crafted to make a lasting impact without straining your budget.
Here's a truth: image matters. And it matters especially for young companies trying to put their firm stamp on the world. At B‑Side, we know how hard this can be to address. We're startup veterans ourselves. That's why we've created a super efficient process specifically to help young companies look as great to the outside world as they do internally. Here's an example:
Before B-Side
After B-Side
So B-Side got busy building a "curbside appeal" version of the client's visual identity. The goal wasn't to find the ultimate solution. The goal was to triage the current situation, to make the company look as good on the outside as it did on the inside. And the goal was to put ourselves in a position to take on other market facing activities with confidence.The client, an AI-based fintech startup, first came to B‑Side for help with their sales deck. As we got started on that project, we realized we were going to be hamstrung by the company's existing identity. Simply put, the existing logo was in no way up for the job of representing the company as the bleeding-edge innovator that it is.
It took a week. In that timeframe, B-Side put a solid visual identity in place for the client, an identity that's robust and accurately representative enough to stick around for a while. Now, the company looks great! And they didn't have to break the bank to make it happen.
Here's what we created to replace the original logo:
- Icon & logotext in a variety of formats and color options
- Brand color palette
- Brand typeface
- Graphic standards & guidelines
- Online "brand assets" library
Sales Decks
In the startup world, a compelling sales presentation can be your gateway to success. At B‑Side, we specialize in creating persuasive, clear presentations tailored to startups' unique needs. Our approach is designed to communicate your value clearly and effectively, making sure your first market steps are confident and impactful, without draining valuable resources.
Before B-Side
After B-Side
The charge for this project was to polish and streamline an existing sales deck, so that it better reflected the reality that the client is a highly advanced, modern technology company. In this before & after, you can see how we took the core elements in the existing title slide and modernized them to be more appropriate for the brand. Note the new identity design, put to immediate good use.
Before B-Side
After B-Side
In this before & after, you can see how B-Side took a complicated, over-messaged process slide and streamlined it, making it more linear and more visually communicative. You can also see the "professionalism impact" of having a clearly recognizable visual identity, versus no identity at all.
Before B-Side
After B-Side
And in this final before & after, you can see how B-Side took a common but complex problem in data science and made it straightforward, linear, and easy-to-understand. Again, the consistent visual identity increases the sales impact of the slide.
Client Testimonials
With B‑Side, NextFolio looks like the company we intend it to be."
Jeff Seiple
CEO, NextFolio
With B-Side, we've gotten the first-rate marketing we've always believed was out of our reach."
Rob Nestor
President, Turing Technology
Let's Elevate Your Business.
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